SERVICES FOR INNOVATION
Techno-Rail has a specialized team that follows the innovation process step by step, starting from the identification of the most suitable technological solutions for the improvement of existing processes and the development of new products and services to increase their competitiveness, efficiency and flexibility levels, until the objectives are achieved.
Our services:
Market Research and Analysis
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Market Research and Analysis make it possible to understand the dynamics and motivations underlying certain choices by customers and to predict related behavior: the companies that use them are a step ahead of their competitors.
Search for potential customers and strategic partners
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Identification of competent and innovative lead users to put in contact with the company, so that it can involve them in the development process of the new product/service to be marketed.
Offer of a wide range of research institutions and innovative companies for strategic partnerships to support Research & Development processes.
Subsidized finance
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Analysis and forecasts in order to anticipate the effects and results of strategic and operational decisions planned by the company, which can directly affect management risk.
The forecasting methodologies used to elaborate these forecasts can be of the following nature:
ª temporal, based on historical analysis and exploration of time series of data;
ª causal, set in terms of cause-effect relationships or based on analogical models;
ª qualitative, based on assessments from the internal or external environment.
Strategic marketing support
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Strategic marketing is a wide-ranging program aimed at planning long-term objectives, which take into account global profitability and its product/service portfolio, aiming at maximizing turnover and achieving successful results.
Communication planning actions
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A communication strategy is fundamental for every company. Through a consistent drafting of content as well as a targeted campaign of communication actions - both online and offline - the company increases its ability to attract new customers.